arbiter
JournalsPricingAccount

CLICK & PAY: discovering impact inside e-commerce shopper personality

Undang Juju et al.

International Journal of Electronic Customer Relationship Management2026https://doi.org/10.1504/ijecrm.2026.152087article
ABDC C
Weight
0.50

What the paper says

Currently, studies on the influence of consumer personality in driving willingness to pay for products in e-commerce are limited. Therefore, the purpose of this study explores the factors that influence consumers' willingness to pay in online commerce, focusing on personality traits and four key variables: social status, FOMO, hedonism, and brand love. Surveying 654 online shoppers and using structural equation modelling, this study found that hedonism, FOMO, and social status significantly influence willingness to pay and brand loyalty. While social status does not directly affect brand love, FOMO directly affects willingness to pay, with brand love and hedonism acting as strong mediators in this relationship.

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1504/ijecrm.2026.152087

Or copy a formatted citation

@article{undang2026,
  title        = {{CLICK & PAY: discovering impact inside e-commerce shopper personality}},
  author       = {Undang Juju et al.},
  journal      = {International Journal of Electronic Customer Relationship Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijecrm.2026.152087},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

CLICK & PAY: discovering impact inside e-commerce shopper personality

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.