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EXPRESS: We the People: Public Advocacy for Public Policy

Melissa G. Bublitz et al.

Journal of Public Policy and Marketing2026https://doi.org/10.1177/07439156261436038article
AJG 3ABDC A
Weight
0.50

Abstract

This research is designed to propel the study of public advocacy for public policy within the Transformative Consumer Research and marketing disciplines. We define public advocacy as a systematic process of persuasion to gain enduring public support for an idea, belief, course of action, law, or policy. In this research, we sought out and partnered with experienced experts and organizational leaders doing public advocacy work across a variety of functional areas (e.g., grassroots organizing, social movements, lobbying, media interventions to shift cultural norms) and diverse topics (e.g., hunger, economic justice, pay equity, workers’ rights, voting rights, etc.) We build on insights drawn from their experiences and academic research related to advocacy to innovate a conceptual framework for public advocacy. We call on researchers to investigate and advance knowledge about public advocacy and its impact on public policy, individual and community well-being, and transformative social change.

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https://doi.org/https://doi.org/10.1177/07439156261436038

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@article{melissa2026,
  title        = {{EXPRESS: We the People: Public Advocacy for Public Policy}},
  author       = {Melissa G. Bublitz et al.},
  journal      = {Journal of Public Policy and Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/07439156261436038},
}

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EXPRESS: We the People: Public Advocacy for Public Policy

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.