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Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency

Ramzan Sama et al.

NMIMS Management Review2025https://doi.org/10.1177/09711023251336883article
ABDC C
Weight
0.37

What the paper says

This article focuses on cross-border e-commerce and observes the effect of greenwash and green e-WOM (word of mouth) on consumers’ mindful consumption. The mediating role of brand attitude between greenwash and e-WOM on mindful consumption is tested. The moderating role of return policy leniency is also tested. The survey method was employed to conduct this research, and data were collected in two waves from 543 respondents. The proposed hypotheses were tested using structural equation modeling through SmartPLS. The results show that green e-WOM has a definite impact on mindful consumption. The mediating role of brand attitude is empirically evident.

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https://doi.org/https://doi.org/10.1177/09711023251336883

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@article{ramzan2025,
  title        = {{Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency}},
  author       = {Ramzan Sama et al.},
  journal      = {NMIMS Management Review},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/09711023251336883},
}

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Exploring Mindful Consumption in Cross-border E-commerce: Moderating Role of Return Policy Leniency

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.