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Rethinking hospitality and tourism education: Beyond tradition and transformation

Georges El Hajal

Hospitality & Society2025https://doi.org/10.1386/hosp_00099_1article
AJG 2ABDC C
Weight
0.50

What the paper says

Hospitality and tourism (H&T) education is at critical crossroads, balancing enduring academic traditions and the demands of a rapidly evolving, technology-driven industry. This paper critically examines these tensions, particularly the balance between responsiveness to industry needs and preserving academic rigour, critical thinking and scholarly independence. Drawing on insights from the webinar Rethinking Hospitality and Tourism Education: Disruptors and Transformations and input from the authors of the book, this paper explores key questions on urgent disruptions to conventional H&T education, the reimagining of credentials, the role of artificial intelligence (AI) in learning environments, innovative assessment models and the ultimate purpose of H&T education. While embracing necessary transformations, this paper cautions against over-alignment with industry imperatives and advocates for a reimagined H&T education model grounded in ethical responsibility, intellectual depth and broader societal relevance. Ultimately, it positions H&T education both as a site of professional preparation and a critical, reflexive and transformative public good.

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https://doi.org/https://doi.org/10.1386/hosp_00099_1

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@article{georges2025,
  title        = {{Rethinking hospitality and tourism education: Beyond tradition and transformation}},
  author       = {Georges El Hajal},
  journal      = {Hospitality & Society},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1386/hosp_00099_1},
}

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Rethinking hospitality and tourism education: Beyond tradition and transformation

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.