arbiter
JournalsAccount

GOODNESS, GREATNESS, MARS

Stuart Crainer

Business Strategy Review2014https://doi.org/10.1111/j.1467-8616.2014.01025.xarticle
ABDC B
Weight
0.34

Abstract

Family owned, globally successful – what marks Mars out from the corporate crowd? Stuart Crainer talks exclusively to fourth generation family member, Pamela Mars Wright

3 citations

Open via your library →

Cite this paper

https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01025.x

Or copy a formatted citation

@article{stuart2014,
  title        = {{GOODNESS, GREATNESS, MARS}},
  author       = {Stuart Crainer},
  journal      = {Business Strategy Review},
  year         = {2014},
  doi          = {https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01025.x},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

GOODNESS, GREATNESS, MARS

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.