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Consumer acceptance of robotic services in tourism

Rahul Pratap Singh Kaurav

International Journal of Services Operations and Informatics2025https://doi.org/10.1504/ijsoi.2025.152329article
AJG 1
Weight
0.50

What the paper says

Integrating robotic services in tourism is revolutionising customer experiences and operational efficiency, especially in emerging markets. This study applies the unified theory of acceptance and use of technology (UTAUT) models to examine the key factors influencing consumer acceptance of service robots in tourism. It focuses on constructs such as performance expectancy (PE), effort expectancy (EE), hedonic motivation (HM), and facilitating conditions (FC) while analysing privacy concern (Pcon) as a moderating factor. Data from 507 respondents were analysed using partial least squares structural equation modelling (PLS-SEM). The findings reveal that HM and intention to use (IU) are significant predictors of actual usage. At the same time, Pcon plays a nuanced moderating role, proving to be 'significant' in certain relationships but not in others. Additionally, this study introduces a service robot suitability matrix (SRSM), offering valuable insights for businesses, policymakers, and stakeholders and aiming at leveraging service robots in enhancing tourism services.

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https://doi.org/https://doi.org/10.1504/ijsoi.2025.152329

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@article{rahul2025,
  title        = {{Consumer acceptance of robotic services in tourism}},
  author       = {Rahul Pratap Singh Kaurav},
  journal      = {International Journal of Services Operations and Informatics},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1504/ijsoi.2025.152329},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.