Getting promoted is an important aspect of the development of property academics’ careers. PRRES has a key role in this area to assist property academics navigate the challenges and opportunities of being promoted. This paper highlights the key issues concerning property academics attaining promotion in today’s university environment, and identifies relevant promotion strategies. The authors have a diverse range of promotion experiences and will draw on these experiences to highlight key issues in promotion strategies. This is particularly relevant for Early Career Researchers (ECRs), as they navigate developing their careers as the next generation of property academics.