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Strategies For Mass Customization

Dennis Pollard et al.

Journal of Business and Economics Research2016https://doi.org/10.19030/jber.v14i3.9751article
ABDC C
Weight
0.66

What the paper says

Mass customization allows firms to produce only things their customers want (or produce after they have orders in hand). This approach, make-to-order, brings many benefits to firms in terms of cost and profit because of lower inventory levels, maximum sales, elimination of material waste, flexible production and, most of all, customer satisfaction. However, mass customization may not be the panacea for all organizations. While some companies are very successful with mass customization, others are not. This paper illustrates that mass customization strategies depend on an understanding of the conditions in each industry.

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https://doi.org/https://doi.org/10.19030/jber.v14i3.9751

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@article{dennis2016,
  title        = {{Strategies For Mass Customization}},
  author       = {Dennis Pollard et al.},
  journal      = {Journal of Business and Economics Research},
  year         = {2016},
  doi          = {https://doi.org/https://doi.org/10.19030/jber.v14i3.9751},
}

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Strategies For Mass Customization

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Evidence weight

0.66

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.81 × 0.4 = 0.32
M · momentum0.76 × 0.15 = 0.11
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.