The fintech revolution has many ramifications for the financial market microstructure, regulatory framework and entire society. Policymakers across the world have begun to pin their hopes on digital initiatives and the fintech for financial inclusion. They believe that the fintech can lead to better access to finance. This study provides a thematic analysis of the qualitative data leading to four major themes in the newly evolving Indian fintech landscape. The themes that emerged from the in-depth interviews with the key informants, are evolution, potential, market strategy and regulatory. The findings suggest that fostering training and awareness amongst the customers is imperative to build up their trust. Regulatory interventions should also be based on proper engagement and learning with other stakeholders of the ecosystem.