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Spiritual consumption and belief systems among Gen Z: An analysis of “Mutelu” behavior in Bangkok, Thailand

Attama Boonpalit et al.

Asian Journal of Social Science2026https://doi.org/10.1016/j.ajss.2026.100244article
ABDC C
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0.50

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https://doi.org/https://doi.org/10.1016/j.ajss.2026.100244

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@article{attama2026,
  title        = {{Spiritual consumption and belief systems among Gen Z: An analysis of “Mutelu” behavior in Bangkok, Thailand}},
  author       = {Attama Boonpalit et al.},
  journal      = {Asian Journal of Social Science},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.ajss.2026.100244},
}

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Spiritual consumption and belief systems among Gen Z: An analysis of “Mutelu” behavior in Bangkok, Thailand

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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