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The queering of public relations history: What studying a 1970s campaign that was “for everybody” can explain about erasure

William H. Anderson

Public Relations Inquiry2025https://doi.org/10.1177/2046147x251325573article
ABDC B
Weight
0.37

What the paper says

An examination of the American Social Health Association’s (ASHA) 1973 VD is for Everybody campaign showed that it was an attempt to not only combat rising venereal disease rates but also to advance the organization’s views on social morality. The paper used an integration of the cultural-economic model of public relations (CEM) and queer theory as the theoretical framework and the discourse-historical approach (DHA) as the method of inquiry. The CEM was applied to investigate how social norms and organizational rules shaped a discourse of othering. Concurrently, queer theory was employed to contest the binary classifications that othering perpetuates. Complementing the CEM with queer theory helped reveal hidden or implicit ideologies embedded within the campaign discourses, and the DHA further enabled the unpacking of campaign narratives by uncovering how prevailing societal thought patterns shaped collective perceptions and understanding of diverse subjects.

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https://doi.org/https://doi.org/10.1177/2046147x251325573

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@article{william2025,
  title        = {{The queering of public relations history: What studying a 1970s campaign that was “for everybody” can explain about erasure}},
  author       = {William H. Anderson},
  journal      = {Public Relations Inquiry},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/2046147x251325573},
}

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.