arbiter
JournalsAccount

Re-framing the Use of Technology Enhanced Learning in Public Relations

Leanne Glenny & Fae Heaselgrave

Asia Pacific Public Relations Journal2014article
ABDC B
Weight
0.26

Abstract

As universities increasingly embrace technology enhanced learning (TEL) environments, students of communication and public relations face parallels in their use of technology for study and for professional practice that are not typically faced in other disciplines. This paper argues that a re-framing of the thinking about how technology is used in public relations education could have a positive impact on both the learning outcomes and the subsequent professional practice of graduates. It explores the value of viewing new communication technologies as tools to enhance learning, embracing them as ‘extensions of ourselves’ (McLuhan 1964, p. 7) and embedding this approach in teaching to model good communication practice and build learner self-determination.

Cite this paper

@article{leanne2014,
  title        = {{Re-framing the Use of Technology Enhanced Learning in Public Relations}},
  author       = {Leanne Glenny & Fae Heaselgrave},
  journal      = {Asia Pacific Public Relations Journal},
  year         = {2014},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

Re-framing the Use of Technology Enhanced Learning in Public Relations

Flags are reviewed by the Arbiter methodology team within 5 business days.

Evidence weight

0.26

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.20 × 0.15 = 0.03
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.