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Digital Transformation in Film and TV

Ran Geng

Journal of Cases on Information Technology2026https://doi.org/10.4018/jcit.398096article
ABDC C
Weight
0.50

What the paper says

In the context of Internet Plus, the film and television industry is facing an urgent need for digital transformation, and it is urgent to respond to market competition and personalized user needs through information technology. This study adopted a multi case study method, taking Yaoxing Film and Television, Warner Bros., and The Wandering Earth film as research objects, to systematically explore the application path and effectiveness of big data and artificial intelligence in content recommendation, marketing optimization, and intelligent creation. Research has shown that information technology has significant value in improving efficiency and market response speed. For managers, the key lies in building a data-driven decision-making mechanism that covers the entire chain, achieving a closed loop of data collection, analysis, and application, and providing replicable technological paths and management paradigms for the digital transformation of film and television companies, especially small and medium-sized institutions.

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https://doi.org/https://doi.org/10.4018/jcit.398096

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@article{ran2026,
  title        = {{Digital Transformation in Film and TV}},
  author       = {Ran Geng},
  journal      = {Journal of Cases on Information Technology},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.4018/jcit.398096},
}

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Digital Transformation in Film and TV

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.