Self-expansion behaviour as a catalyst for enhancing cultural event experiences: a visual ethnography on K-pop concert attendees
Hannah Aguilar et al.
What the paper says
Purpose This paper takes the case of Korean Pop Music (K-pop) concert attendees to address gaps in tourism research by exploring the role of self-expansion behaviour in shaping and enhancing cultural event experiences. Design/methodology/approach A visual ethnographic approach using autophotography, photo-elicitation interviews and the Zaltman metaphor elicitation technique was conducted to explore the experiences of K-pop fans during concerts. Findings The findings reveal that attendees of cultural events had meaningful tourism experiences because of self-expansion by gradually forging interdependence and belongingness, achieving a sense of fulfilment, transcending individual self-image to express a collective identity and sharing emotional connections and euphoria with fellow attendees during the event. Originality/value This paper provides novelty by extending the self-expansion theory to illustrate how self-expansion behaviour enhances cultural event attendees’ experiences and using visual techniques to interpret their emotions and self-expansion during cultural events.
3 citations
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.32 × 0.4 = 0.13 |
| M · momentum | 0.57 × 0.15 = 0.09 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.