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Mevlevi Sema Ceremonies as a cultural attraction: impact on visitor motivation and revisit decisions

Hasan Ali Erdoğan et al.

International Journal of Event and Festival Management2025https://doi.org/10.1108/ijefm-10-2024-0140article
AJG 1ABDC B
Weight
0.50

Abstract

Purpose This study examines how destination fascination and event quality influence tourists’ revisit intentions, with a specific focus on the Mevlevi Sema Ceremonies, recognized by UNESCO as intangible cultural heritage. It investigates the mediating role of travel motivation and the moderating effect of event quality in this relationship. Furthermore, it applies the theory of planned behavior (TPB) to explain how attitudes towards a destination, subjective norms and perceived behavioural control shape revisit intentions. Destination fascination is framed as a key attitudinal component influencing motivation and behavioural intent. Design/methodology/approach A structured questionnaire was administered during the International Commemoration Ceremonies of the 749th Vuslat Anniversary of Hz. Mevlana in Konya, Türkiye. The study sample consisted of 516 domestic and international visitors. Data analysis followed a three-stage process: descriptive statistics, construct validity and reliability tests and multiple regression analysis. Findings Results indicated that destination fascination significantly predicts revisit intention, with travel motivation partially mediating this effect. Event quality directly influences revisit intention but did not moderate the relationship between destination fascination and revisit intention. These findings highlighted the psychological appeal of cultural heritage sites beyond event-specific characteristics. Originality/value This study addresses a critical gap in cultural heritage tourism research by examining how fascination with a destination, rather than just event quality, shapes visitor behaviour. The findings suggest that cultural heritage tourism strategies should emphasize both destination appeal and visitor motivation to sustain long-term engagement.

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https://doi.org/https://doi.org/10.1108/ijefm-10-2024-0140

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@article{hasan2025,
  title        = {{Mevlevi Sema Ceremonies as a cultural attraction: impact on visitor motivation and revisit decisions}},
  author       = {Hasan Ali Erdoğan et al.},
  journal      = {International Journal of Event and Festival Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1108/ijefm-10-2024-0140},
}

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Mevlevi Sema Ceremonies as a cultural attraction: impact on visitor motivation and revisit decisions

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.44 × 0.4 = 0.18
M · momentum0.65 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.