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Flow and Form: Linguistic Fluency and CEO Engagement on Social Media

Andres Guillermo Covilla-Martinez

Business and Professional Communication Quarterly2026https://doi.org/10.1177/23294906251404890article
ABDC C
Weight
0.50

What the paper says

This study investigates how the linguistic style of CEO digital communication influences audience engagement. Using an NLP pipeline with a panel regression model on a data set of 19,566 tweets from CEOs, this study reveals that linguistic clarity and an on-platform focus are the most robust predictors of engagement; syntactic complexity and the inclusion of external URLs consistently deter engagement metrics. The effects of stylistic choices like emojis and hashtags are less consistent and depend on the type of engagement being measured. These results offer an expanded understanding of digital communication for CEOs and provide direct implications for business communication pedagogy.

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https://doi.org/https://doi.org/10.1177/23294906251404890

Or copy a formatted citation

@article{andres2026,
  title        = {{Flow and Form: Linguistic Fluency and CEO Engagement on Social Media}},
  author       = {Andres Guillermo Covilla-Martinez},
  journal      = {Business and Professional Communication Quarterly},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/23294906251404890},
}

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Flow and Form: Linguistic Fluency and CEO Engagement on Social Media

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.