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From Authoritative Confidant to Financial Orchestrator: how digital transformation recasts advisor roles in retail banking

Christian Zern & Oliver Mauroner

Journal of Personal Selling & Sales Management2026https://doi.org/10.1080/08853134.2025.2612492article
AJG 2ABDC A
Weight
0.50

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https://doi.org/https://doi.org/10.1080/08853134.2025.2612492

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@article{christian2026,
  title        = {{From Authoritative Confidant to Financial Orchestrator: how digital transformation recasts advisor roles in retail banking}},
  author       = {Christian Zern & Oliver Mauroner},
  journal      = {Journal of Personal Selling & Sales Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/08853134.2025.2612492},
}

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From Authoritative Confidant to Financial Orchestrator: how digital transformation recasts advisor roles in retail banking

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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