Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems

@article{george2025,
  title        = {{Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems}},
  author       = {George S. Spais et al.},
  journal      = {Journal of Promotion Management},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10496491.2025.2466838},
}

TY  - JOUR
TI  - Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems
AU  - al., George S. Spais et
JO  - Journal of Promotion Management
PY  - 2025
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George S. Spais et al. (2025). Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems. *Journal of Promotion Management*. https://doi.org/https://doi.org/10.1080/10496491.2025.2466838

George S. Spais et al.. "Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems." *Journal of Promotion Management* (2025). https://doi.org/https://doi.org/10.1080/10496491.2025.2466838.

Social Media Platforms’ Digitalization or Digital Dominance? The Bright, Dark Sides and Avenues of Digital Promotion Strategies from Different Social Media Marketing Ecosystems
George S. Spais et al. · Journal of Promotion Management · 2025
https://doi.org/https://doi.org/10.1080/10496491.2025.2466838