Introducing CD-QFD: Using quality function deployment to improve course development

Megan Wydick Martin et al.

Industry and Higher Education2026https://doi.org/10.1177/09504222261423282article
AJG 1ABDC C
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0.50

What the paper says

Educators are challenged to keep courses relevant amid fast-changing technology and knowledge, yet systematic approaches for continuous course updates remain underdeveloped. To address this gap, we propose the Course Development-Quality Function Deployment (CD-QFD) framework, which adapts organizational QFD principles that center on creating value for customers as a core objective. Our objective is to provide educators with a streamlined, student-centered framework that can guide the continuous alignment of courses with evolving competency requirements. Methodologically, CD-QFD integrates insights from internal and external sources to identify learner competencies and map them onto interconnected matrices that align with the QFD principles. A case study of digital literacy course development for healthcare workers illustrates the practical deployment of CD-QFD. The contribution of this work lies in offering a systematic, discipline-neutral process for curriculum development that enables educators to refine competencies into specific subject areas, topics, modules, sections, and, finally, lesson objectives.

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https://doi.org/https://doi.org/10.1177/09504222261423282

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@article{megan2026,
  title        = {{Introducing CD-QFD: Using quality function deployment to improve course development}},
  author       = {Megan Wydick Martin et al.},
  journal      = {Industry and Higher Education},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/09504222261423282},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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