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Time is shrinking in the eye of AI: AI agents influence intertemporal choice

Yuanyuan Jamie Li et al.

Journal of Consumer Psychology2025https://doi.org/10.1002/jcpy.1455article
FT50AJG 4*ABDC A*
Weight
0.44

Abstract

Agents help consumers make decisions. While agents have traditionally been human (e.g., sales associate, real estate agent, financial advisor), artificial intelligence (AI) agents are becoming more prevalent. We find that the type of agent, AI versus human, has an influence on intertemporal judgment. Specifically, when an agent is identified as AI, the concept of fast processing becomes more accessible, which makes time delays seem subjectively longer and encourages impatient behavior. These results have implications for how to conceptualize the influence of AI agents on judgment, the impact of time perception on intertemporal choices, and the sources of impatient behavior.

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https://doi.org/https://doi.org/10.1002/jcpy.1455

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@article{yuanyuan2025,
  title        = {{Time is shrinking in the eye of AI: AI agents influence intertemporal choice}},
  author       = {Yuanyuan Jamie Li et al.},
  journal      = {Journal of Consumer Psychology},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1002/jcpy.1455},
}

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Time is shrinking in the eye of AI: AI agents influence intertemporal choice

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Evidence weight

0.44

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.32 × 0.4 = 0.13
M · momentum0.57 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.