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From Zero to $ocial Brand: The Guide to Positive LinkedIn Communication

Hữu Khang Nguyễn et al.

Business and Professional Communication Quarterly2026https://doi.org/10.1177/23294906261419056article
ABDC C
Weight
0.50

What the paper says

This conceptual article develops a model of positive LinkedIn communication, arguing that responsive, affirming, and authentic interaction—organized into two higher-order behavioral dimensions—strengthens perceived support and trust, thereby shaping professional outcomes (e.g., recruitment, collaboration, and commercial opportunities). By shifting attention from static profile signals to communicative behaviors enacted in posts, comments, and messages, the framework advances testable propositions and specifies mechanisms, boundary conditions, and potential trade-offs that invite empirical evaluation across organizational and cultural contexts.

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Cite this paper

https://doi.org/https://doi.org/10.1177/23294906261419056

Or copy a formatted citation

@article{hữu2026,
  title        = {{From Zero to $ocial Brand: The Guide to Positive LinkedIn Communication}},
  author       = {Hữu Khang Nguyễn et al.},
  journal      = {Business and Professional Communication Quarterly},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/23294906261419056},
}

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From Zero to $ocial Brand: The Guide to Positive LinkedIn Communication

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.