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Modelling the drivers of brand love for encapsulating purchase intention of customers in the stores of hypermarket brands

Deependra Singh & Naval Bajpai

International Journal of Business Excellence2026https://doi.org/10.1504/ijbex.2026.151656article
AJG 1
Weight
0.50

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https://doi.org/https://doi.org/10.1504/ijbex.2026.151656

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@article{deependra2026,
  title        = {{Modelling the drivers of brand love for encapsulating purchase intention of customers in the stores of hypermarket brands}},
  author       = {Deependra Singh & Naval Bajpai},
  journal      = {International Journal of Business Excellence},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1504/ijbex.2026.151656},
}

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Modelling the drivers of brand love for encapsulating purchase intention of customers in the stores of hypermarket brands

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.