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Examining the Usefulness of Customer Reviews for Mobile Applications

Zhiying Jiang et al.

Journal of Database Management2024https://doi.org/10.4018/jdm.343543article
AJG 1ABDC A
Weight
0.67

Abstract

In the context of mobile applications (apps), the role of customers has been transformed from mere passive adopters to active co-creators through contribution of user reviews. However, customers might not always possess the required technical expertise to make commercially feasible suggestions. The value of customer reviews also varied due to their unmanageable volume and content irrelevance. In our study, over 189,000 user reviews with over 50 apps would be analyzed using review analysis and multivariate regression analysis to examine the impacts of innovation and improvement led by customers on app performance in terms of app revenues. The developers' lead time in responding to user reviews would be included as a moderator to investigate whether app performance would be enhanced if developers respond faster. This study should represent one of the first few attempts in offering empirical confirmation of the value of co-creation of apps with customers. The authors also present methodological contributions by establishing operationalization and analyses of user reviews.

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https://doi.org/https://doi.org/10.4018/jdm.343543

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@article{zhiying2024,
  title        = {{Examining the Usefulness of Customer Reviews for Mobile Applications}},
  author       = {Zhiying Jiang et al.},
  journal      = {Journal of Database Management},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.4018/jdm.343543},
}

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Examining the Usefulness of Customer Reviews for Mobile Applications

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Evidence weight

0.67

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.87 × 0.4 = 0.35
M · momentum0.65 × 0.15 = 0.10
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.