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Market Orientation, Differentiation Strategy and the Use of Non-Financial Measures: Impact on Firm Performance

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Asian Journal of Accounting and Governance2025https://doi.org/10.17576/ajag-2025-23-1article
ABDC C
Weight
0.50

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https://doi.org/https://doi.org/10.17576/ajag-2025-23-1

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@article{unknown2025,
  title        = {{Market Orientation, Differentiation Strategy and the Use of Non-Financial Measures: Impact on Firm Performance}},
  author       = {Unknown author},
  journal      = {Asian Journal of Accounting and Governance},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.17576/ajag-2025-23-1},
}

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Market Orientation, Differentiation Strategy and the Use of Non-Financial Measures: Impact on Firm Performance

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.