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Born Globals: How are they Different?

Ho Yin Wong & Bill Merrilees

Advances in International Marketing2012https://doi.org/10.1108/s1474-7979(2012)0000023019book-chapter
ABDC C
Weight
0.34

What the paper says

The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the results show about a quarter of the samples was born globals. The main differentiating attributes of the born globals versus non-born globals were their international performance, greater international commitment (willingness to invest resources into international ventures), smaller size of firms, and speed to market. Alternatively, there were several marketing capabilities, such as market orientation and brand adaptation, which were not superior for born globals.

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https://doi.org/https://doi.org/10.1108/s1474-7979(2012)0000023019

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@article{ho2012,
  title        = {{Born Globals: How are they Different?}},
  author       = {Ho Yin Wong & Bill Merrilees},
  journal      = {Advances in International Marketing},
  year         = {2012},
  doi          = {https://doi.org/https://doi.org/10.1108/s1474-7979(2012)0000023019},
}

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Born Globals: How are they Different?

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.