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From Macro-Rules to Micro-Minds: The Cognitive Mediation of RCEP in Fostering Entrepreneurial Intentions among Vietnamese Tourism Students

Tanam Nguyen

Journal of Enterprising Culture2026https://doi.org/10.1142/s0218495826500019article
AJG 1
Weight
0.50

What the paper says

This study investigates how awareness of the Regional Comprehensive Economic Partnership (RCEP) influences entrepreneurial intention among Vietnamese tourism students through cognitive and self-efficacy mechanisms. Grounded in Social Cognitive Theory and Institutional Theory, the research proposes that RCEP Awareness ([Formula: see text] affects Entrepreneurial Intention (Y1) both directly and indirectly through Opportunity Cognition (M1) and Entrepreneurial Self-Efficacy (M2), while RCEP Cognitive Level (D1) moderates these relationships. A total of 658 valid responses were collected from tourism students across Vietnam and analyzed using SPSS version 26 and Smart PLS 4.0. Results show that RCEP awareness has a significant positive impact on entrepreneurial intention ([Formula: see text], [Formula: see text]). Both Opportunity Cognition and Self-Efficacy serve as significant mediators, forming a sequential chain between policy awareness and entrepreneurial motivation. Furthermore, the moderating effect of RCEP Cognitive Level strengthens the association between RCEP awareness and opportunity cognition. The model explains 58% of the variance in entrepreneurial intention. These findings highlight the importance of linking macro-level trade policies with micro-level entrepreneurial cognition. The study provides both theoretical insights into the “From Macro-Rules to Micro-Minds” framework and practical implications for entrepreneurship education and policy communication within emerging economies.

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https://doi.org/https://doi.org/10.1142/s0218495826500019

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@article{tanam2026,
  title        = {{From Macro-Rules to Micro-Minds: The Cognitive Mediation of RCEP in Fostering Entrepreneurial Intentions among Vietnamese Tourism Students}},
  author       = {Tanam Nguyen},
  journal      = {Journal of Enterprising Culture},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1142/s0218495826500019},
}

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From Macro-Rules to Micro-Minds: The Cognitive Mediation of RCEP in Fostering Entrepreneurial Intentions among Vietnamese Tourism Students

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.