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AN EMOTIONAL BUSINESS

Elena Romero Alfaro et al.

Business Strategy Review2014https://doi.org/10.1111/j.1467-8616.2014.01090.xarticle
ABDC B
Weight
0.34

Abstract

Emotions are a better predictor of whether customers will return than conventional loyalty measures. Elena Alfaro, Santiago Urío and Gonzalo Martín‐Vivaldi argue for an emotional standard

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https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01090.x

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@article{elena2014,
  title        = {{AN EMOTIONAL BUSINESS}},
  author       = {Elena Romero Alfaro et al.},
  journal      = {Business Strategy Review},
  year         = {2014},
  doi          = {https://doi.org/https://doi.org/10.1111/j.1467-8616.2014.01090.x},
}

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AN EMOTIONAL BUSINESS

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Evidence weight

0.34

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.