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The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona

Jose Weng Chou Wong et al.

Journal of Travel & Tourism Marketing2025https://doi.org/10.1080/10548408.2025.2468468article
AJG 2ABDC A
Weight
0.60

Abstract

No abstract available.

14 citations

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https://doi.org/https://doi.org/10.1080/10548408.2025.2468468

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@article{jose2025,
  title        = {{The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona}},
  author       = {Jose Weng Chou Wong et al.},
  journal      = {Journal of Travel & Tourism Marketing},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10548408.2025.2468468},
}

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The perceived reliability and adoption intention towards human-generated content vs. AI-generated content for travel planning: a moderating role of travel persona

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Evidence weight

0.60

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.62 × 0.4 = 0.25
M · momentum0.85 × 0.15 = 0.13
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.