First impressions for a new generation: the role of smart airports in building China’s reputation among young international travelers

What the paper says

Purpose In an era of expanding visa-free travel, this study aims to investigate the mechanisms through which the smart servicescape experience in Chinese airports influences young international travelers’ well-being, their subsequent social media sharing behavior and, ultimately, their perceptions of China’s country reputation and destination image. Design/methodology/approach The study collected survey data from 462 young international travelers who had recent experience in major Chinese airports. The conceptual model was tested using partial least squares structural equation modeling. Findings The results indicate that a positive smart servicescape experience significantly enhances both eudemonic and hedonic well-being. This increased well-being, in turn, promotes social media sharing, which subsequently improves perceptions of China’s country reputation and destination image. Interestingly, the study reveals that technophilia negatively moderates the effect of the smart servicescape on hedonic well-being, suggesting a complex psychological interplay. Originality/value This study contributes by empirically examining the complete pathway from micro-level airport experiences to macro-level national perceptions among young travelers. By integrating uses and gratifications theory with a psychodynamic perspective, it provides a more nuanced understanding of human–technology interaction, particularly in explaining the counterintuitive moderating role of technophilia, and offers insights for nation branding strategies.