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The power of narrative: engaging different audiences through media content in ICOs

Andrea Fronzetti Colladon et al.

Venture Capital2025https://doi.org/10.1080/13691066.2025.2469503article
AJG 2ABDC B
Weight
0.37

What the paper says

In this paper, we draw on the distinction between two types of audiences in the Initial Coin Offerings (ICOs) context (i.e. traditional investors and communities of followers) to explore what kind of information embedded in media news they are more interested in and which dimensions have the greatest impact in attracting their attention. Using a semantic network approach, we analyze the content of 1,976 news related to a sample of 395 ICOs between 2015 and 2020. The results suggest that news content attracts the attention of each type of audience differently: conventional investors prioritize aspects such as ICO regulatory issues and the cryptocurrency project's management team, overlooking factors such as news length or sentiment. In contrast, Twitter users show a stronger interest in ICO attributes, news length, and specific linguistic elements such as sentiment and the use of financial terminology.

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https://doi.org/https://doi.org/10.1080/13691066.2025.2469503

Or copy a formatted citation

@article{andrea2025,
  title        = {{The power of narrative: engaging different audiences through media content in ICOs}},
  author       = {Andrea Fronzetti Colladon et al.},
  journal      = {Venture Capital},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/13691066.2025.2469503},
}

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The power of narrative: engaging different audiences through media content in ICOs

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.