Memorable wellness tourism experiences: antecedents that lead to enjoyable outcomes
Erose Sthapit et al.
What the paper says
Wellbeing is a popular tourism motivation, and wellness tourism is a growing market segment in many places around the world. Contrary to existing studies replicating Kim et al.’s (2012) seven-dimensional memorable tourism experience scale (hedonism, refreshment, local culture, meaningfulness, knowledge, involvement, and novelty) in new settings, this study uses stimulus–organism–response (S-O-R) theory as a conceptual foundation to develop and test an integrative model of memorable tourism experiences within the context of wellness tourism. Escapism, co-creation, experience intensification and satisfaction are taken as potential antecedents of memorable wellness tourism experiences, while hedonic well-being, eudaimonic well-being and place attachment are considered potential consequences. A survey was conducted to gather data from Chinese tourists over the age of 18 years who had a wellness tourism experience during the period February to July 2024. The empirical results suggest that the greater the level of escapism, co-creation, experience intensification and satisfaction, the more memorable the wellness tourism experience; while a more memorable wellness tourism experience will lead to greater hedonic well-being, eudaimonic well-being and place attachment. This study concludes by discussing the theoretical and managerial implications of the findings, while providing recommendations for future research.
15 citations
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.63 × 0.4 = 0.25 |
| M · momentum | 0.88 × 0.15 = 0.13 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.