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Behind the screens: a phenomenological study of charity professionals’ experiences of digitally mediated fundraising

Petra Buresova

Voluntary Sector Review2026https://doi.org/10.1332/20408056y2026d000000068article
AJG 1
Weight
0.50

What the paper says

Digitally mediated engagement has impacted how charity professionals experience and manage donor relationships, particularly around trust, emotional connection, and presence. This phenomenological study, based on in-depth interviews with 14 UK-based non-profit professionals, explores how staff interpret and respond to the relational dynamics of digital fundraising environments. Although digital tools offer logistical advantages, they can also impact the depth of connection that is at the core of engagement with donors. The study introduces a phenomenological model of digitally mediated fundraising work, organised around three interrelated dimensions: experiencing presence, redefining relationality, and navigating trust and authenticity. These dimensions reflect the tensions that staff negotiate between continuity and transformation, efficiency and emotional resonance, and immediacy and mediation. The findings contribute a people-centred perspective on digital transformation, highlighting how charity professionals construct relational practices within digitally mediated contexts.

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https://doi.org/https://doi.org/10.1332/20408056y2026d000000068

Or copy a formatted citation

@article{petra2026,
  title        = {{Behind the screens: a phenomenological study of charity professionals’ experiences of digitally mediated fundraising}},
  author       = {Petra Buresova},
  journal      = {Voluntary Sector Review},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1332/20408056y2026d000000068},
}

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Behind the screens: a phenomenological study of charity professionals’ experiences of digitally mediated fundraising

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.