The Persian Rug Story: A Case Study of Immigrant Entrepreneurship in Canada

Naveed Yasin et al.

Asian Journal of Management Cases2025https://doi.org/10.1177/09728201251356003article
AJG 1ABDC C
Weight
0.41

What the paper says

This case focuses on entrepreneurship and small businesses among immigrant communities in Canada. The Persian Rug story tells the story of two Persian immigrants to Canada who established the ‘The Persian Rug’ store by illustrating their interesting migration and settlement journey that has contributed to the vibrancy of a multicultural Canadian society. The case emphasizes various small business-versus-entrepreneurship characteristics and the opportunities and challenges associated with a business start-up in foreign territories. The notion of social embeddedness and forms of capital plays a key role in understanding the entrepreneurship process for these Persian migrant entrepreneurs.

2 citations

Open paper page →

Cite this paper

https://doi.org/https://doi.org/10.1177/09728201251356003

Or copy a formatted citation

@article{naveed2025,
  title        = {{The Persian Rug Story: A Case Study of Immigrant Entrepreneurship in Canada}},
  author       = {Naveed Yasin et al.},
  journal      = {Asian Journal of Management Cases},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1177/09728201251356003},
}

Paste directly into BibTeX, Zotero, or your reference manager.

Flag this paper

The Persian Rug Story: A Case Study of Immigrant Entrepreneurship in Canada

Flags are reviewed by the Arbiter methodology team within 5 business days.


Evidence weight

0.41

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.25 × 0.4 = 0.10
M · momentum0.55 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.