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How GDPR Will Transform Digital Marketing

Dipayan Ghosh

Harvard Business Review2018article
FT50AJG 3ABDC A
Weight
0.47

Abstract

No abstract available.

9 citations

Cite this paper

@article{dipayan2018,
  title        = {{How GDPR Will Transform Digital Marketing}},
  author       = {Dipayan Ghosh},
  journal      = {Harvard Business Review},
  year         = {2018},
}

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How GDPR Will Transform Digital Marketing

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Evidence weight

0.47

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.31 × 0.4 = 0.13
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.