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Decoding Direct-to-Consumer brand purchase behaviour among young consumers: role of Fear of Missing Out and AI-enabled recommendations

Devkant Kala & Dhani Shanker Chaubey

International Review of Retail, Distribution and Consumer Research2026https://doi.org/10.1080/09593969.2026.2650765article
AJG 1ABDC B
Weight
0.50

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https://doi.org/https://doi.org/10.1080/09593969.2026.2650765

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@article{devkant2026,
  title        = {{Decoding Direct-to-Consumer brand purchase behaviour among young consumers: role of Fear of Missing Out and AI-enabled recommendations}},
  author       = {Devkant Kala & Dhani Shanker Chaubey},
  journal      = {International Review of Retail, Distribution and Consumer Research},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1080/09593969.2026.2650765},
}

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Decoding Direct-to-Consumer brand purchase behaviour among young consumers: role of Fear of Missing Out and AI-enabled recommendations

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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