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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising

Juliana Blasche & P.E. Ketelaar

Journal of Euromarketing2015https://doi.org/10.9768/0024.02.086article
ABDC C
Weight
0.42

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\n Contains fulltext :\n 150798.pdf (Publisher’s version ) (Open Access)\n

5 citations

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https://doi.org/https://doi.org/10.9768/0024.02.086

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@article{juliana2015,
  title        = {{The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising}},
  author       = {Juliana Blasche & P.E. Ketelaar},
  journal      = {Journal of Euromarketing},
  year         = {2015},
  doi          = {https://doi.org/https://doi.org/10.9768/0024.02.086},
}

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The Synergy in Green Persuasion, Green Celebrity Endorsers in Green Advertising: A Study of Brand - Endorser Congruence Effects in Green Advertising

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Evidence weight

0.42

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.19 × 0.4 = 0.07
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.