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Building Customer Value And Profitability With Business Ethics

Robert McMurrian & Erika Matulich

Journal of Business and Economics Research2016https://doi.org/10.19030/jber.v14i3.9748article
ABDC C
Weight
0.69

What the paper says

Firms assume ethical business practices only add costs to the firm. However, business ethics actually add value for customers and result in increased profitability and performance for the firm.

74 citations

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Cite this paper

https://doi.org/https://doi.org/10.19030/jber.v14i3.9748

Or copy a formatted citation

@article{robert2016,
  title        = {{Building Customer Value And Profitability With Business Ethics}},
  author       = {Robert McMurrian & Erika Matulich},
  journal      = {Journal of Business and Economics Research},
  year         = {2016},
  doi          = {https://doi.org/https://doi.org/10.19030/jber.v14i3.9748},
}

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Building Customer Value And Profitability With Business Ethics

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Evidence weight

0.69

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.85 × 0.4 = 0.34
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.