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Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives

Hyejoon Rim et al.

Journal of Public Relations Research2024https://doi.org/10.1080/1062726x.2024.2371879article
ABDC B
Weight
0.74

What the paper says

This study aims to understand how practitioners define and describe corporate engagement with social issues within the larger context of their organization's social obligations. Semi-structured online interviews were conducted with 20 communication professionals involved in CSA practices of large U.S. corporations. This study proposes an expanded definition of CSA as a part of social impact communication. Additionally, we present a social impact valuation process model, offering an initial theoretical grounding for understanding CSA decision-making processes. The study contributes to public relations literature by extending our understanding of the dynamics of CSA in practice and bridging the gap between practice and theory.

16 citations

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Cite this paper

https://doi.org/https://doi.org/10.1080/1062726x.2024.2371879

Or copy a formatted citation

@article{hyejoon2024,
  title        = {{Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives}},
  author       = {Hyejoon Rim et al.},
  journal      = {Journal of Public Relations Research},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1080/1062726x.2024.2371879},
}

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Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives

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Evidence weight

0.74

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.95 × 0.4 = 0.38
M · momentum0.90 × 0.15 = 0.14
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.