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Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives

Hyejoon Rim et al.

Journal of Public Relations Research2024https://doi.org/10.1080/1062726x.2024.2371879article
ABDC B
Weight
0.74

Abstract

This study aims to understand how practitioners define and describe corporate engagement with social issues within the larger context of their organization's social obligations. Semi-structured online interviews were conducted with 20 communication professionals involved in CSA practices of large U.S. corporations. This study proposes an expanded definition of CSA as a part of social impact communication. Additionally, we present a social impact valuation process model, offering an initial theoretical grounding for understanding CSA decision-making processes. The study contributes to public relations literature by extending our understanding of the dynamics of CSA in practice and bridging the gap between practice and theory.

16 citations

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https://doi.org/https://doi.org/10.1080/1062726x.2024.2371879

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@article{hyejoon2024,
  title        = {{Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives}},
  author       = {Hyejoon Rim et al.},
  journal      = {Journal of Public Relations Research},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.1080/1062726x.2024.2371879},
}

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Leading to Social Impact Communication: Understanding Corporate Social Advocacy (CSA) from Industry Professional Perspectives

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Evidence weight

0.74

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.95 × 0.4 = 0.38
M · momentum0.90 × 0.15 = 0.14
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.