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Are interaction effects of various media advertising on firm performance super-additive or sub-additive?

Maqsood Iqbal Qureshi

Journal of Accounting and Management Information Systems (JAMIS)2021https://doi.org/10.24818/jamis.2021.02005article
AJG 1ABDC C
Weight
0.42

What the paper says

Research Question: This study empirically investigates how various advertising media independently and jointly affect firms' financial performance.

2 citations

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https://doi.org/https://doi.org/10.24818/jamis.2021.02005

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@article{maqsood2021,
  title        = {{Are interaction effects of various media advertising on firm performance super-additive or sub-additive?}},
  author       = {Maqsood Iqbal Qureshi},
  journal      = {Journal of Accounting and Management Information Systems (JAMIS)},
  year         = {2021},
  doi          = {https://doi.org/https://doi.org/10.24818/jamis.2021.02005},
}

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Are interaction effects of various media advertising on firm performance super-additive or sub-additive?

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Evidence weight

0.42

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.20 × 0.4 = 0.08
M · momentum0.80 × 0.15 = 0.12
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.