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Impact of audiences’ viewing frequency of travel reality shows on travel intention

Minyi Zhang et al.

Journal of Vacation Marketing2026https://doi.org/10.1177/13567667261426623article
AJG 1ABDC A
Weight
0.50

Abstract

This study explores the impact of tourists’ viewing frequency of travel reality shows on willingness to travel through cultivation theory and uses & gratification theory, along with a pilot study and three scenario-based experiments. Results indicate that viewers with high (vs. low) viewing frequency of travel reality shows evoke greater willingness to travel, further testing the serial mediating effect between destination image and perceived destination attractiveness. Additionally, this study reveals the moderating role of tourists’ likability of travel reality shows. The findings not only broaden the application of these theories in travel reality show-induced tourism but also provide practical insights for destination marketers.

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https://doi.org/https://doi.org/10.1177/13567667261426623

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@article{minyi2026,
  title        = {{Impact of audiences’ viewing frequency of travel reality shows on travel intention}},
  author       = {Minyi Zhang et al.},
  journal      = {Journal of Vacation Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/13567667261426623},
}

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Impact of audiences’ viewing frequency of travel reality shows on travel intention

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.