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Mountains, risks, and dreams: How women navigate travel intention and destination choice in adventure tourism?

Sourav Mangoch et al.

Journal of Vacation Marketing2026https://doi.org/10.1177/13567667261433193article
AJG 1ABDC A
Weight
0.50

Abstract

Guided by Risk Perception Theory and S-O-R model, this study explores the relationships between perceived travel risks, travel intention, and destination choice among Asian women with respect to Mountaineering-based adventure tourism (MbAT). It also examines how travel motivation mediates, and individual factors (age, prior travel experience, and travel mode) moderates these relationships, specifically whether motivated women or these individual factors can more effectively overcome travel risks to engage in adventure tourism. Data was collected from 508 women adventure travelers and analyzed using PLS-SEM and moderation analysis. The results indicate that travel risks have a negative impact on travel intention and destination choice. Results also shows that travel motivation has a positive impact on travel intention and destination choice; however, travel motivation also partially mediates the relationship between perceived travel risks and travel intention and destination choice. Interestingly, except age, travel experience, and travel mode moderate the negative impact on travel intention. Implications and limitations of the findings are also discussed.

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https://doi.org/https://doi.org/10.1177/13567667261433193

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@article{sourav2026,
  title        = {{Mountains, risks, and dreams: How women navigate travel intention and destination choice in adventure tourism?}},
  author       = {Sourav Mangoch et al.},
  journal      = {Journal of Vacation Marketing},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1177/13567667261433193},
}

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

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