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Do deepfakes, digital replicas and human digital twins justify personality rights?

Hayleigh Bosher

The Journal of World Intellectual Property2026https://doi.org/10.1111/jwip.70020article
ABDC C
Weight
0.50

What the paper says

Abstract Unauthorised deepfakes are deeply problematic, from the spreading of misinformation to non‐consensual pornographic content. This paper asks whether deepfakes, digital replicas and human digital twins justify personality rights. To address this question, it examines the harms that deepfakes can cause through disinformation, demeaning content and displacing creative workers. It demonstrates that the current UK legal patchwork of passing off, intellectual property, defamation, and criminal laws do not adequately address these harms. Therefore, it proposes the introduction of personality rights into UK law, in the form of an automatic unwaivable personality right for 70 years after the death of the person, with appropriate exceptions to protect freedom of expression. Deepfakes are the hinges on which to open the door of personality rights in the UK, for protection against the harms of unauthorised digital replicas.

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https://doi.org/https://doi.org/10.1111/jwip.70020

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@article{hayleigh2026,
  title        = {{Do deepfakes, digital replicas and human digital twins justify personality rights?}},
  author       = {Hayleigh Bosher},
  journal      = {The Journal of World Intellectual Property},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1111/jwip.70020},
}

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Do deepfakes, digital replicas and human digital twins justify personality rights?

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.