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Why should nano influencers disclose when they are not sponsored? The impact of impartiality disclosure and influencer type on behavioral intentions

Florence Euzéby et al.

Journal of Marketing Theory and Practice2025https://doi.org/10.1080/10696679.2025.2505849article
AJG 1ABDC B
Weight
0.46

Abstract

International audience

4 citations

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https://doi.org/https://doi.org/10.1080/10696679.2025.2505849

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@article{florence2025,
  title        = {{Why should nano influencers disclose when they are not sponsored? The impact of impartiality disclosure and influencer type on behavioral intentions}},
  author       = {Florence Euzéby et al.},
  journal      = {Journal of Marketing Theory and Practice},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.1080/10696679.2025.2505849},
}

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Why should nano influencers disclose when they are not sponsored? The impact of impartiality disclosure and influencer type on behavioral intentions

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Evidence weight

0.46

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.37 × 0.4 = 0.15
M · momentum0.60 × 0.15 = 0.09
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.