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The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior

Aniket Mishra

Journal of Applied Business and Economics2026https://doi.org/10.33423/jabe.v28i1.8078article
ABDC C
Weight
0.50

What the paper says

This study explores YouTube’s role in shaping digital buying behavior within the attention economy, focusing on parasocial relations and content formats. Parasocial relationships foster trust, bridging the gap between purchase intent and awareness. Short-form content captures attention quickly, while long-form builds credibility and supports high-involvement decisions. The proposed Attention-Trust-Action loop illustrates how engagement drives algorithmic visibility, strengthens trust, and leads to conversion. Findings emphasize that combining short- and long-form strategies with authentic creator collaborations streamlines consumer experiences and enhances effectiveness in today’s oversaturated digital market.

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Cite this paper

https://doi.org/https://doi.org/10.33423/jabe.v28i1.8078

Or copy a formatted citation

@article{aniket2026,
  title        = {{The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior}},
  author       = {Aniket Mishra},
  journal      = {Journal of Applied Business and Economics},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.33423/jabe.v28i1.8078},
}

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The Economics of Attention: YouTube’s Impact on Digital Purchasing Behavior

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.