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Factors Affecting Consumer Intention to Use E-Grocery Shopping in Saudi Arabia

Moroj M. Alsulaimani

International Journal of e-Business Research2024https://doi.org/10.4018/ijebr.347500article
AJG 1
Weight
0.30

What the paper says

Saudi Arabia owns the 29th largest E-commerce market in the world, however, grocery is considered the smallest Saudi E-commerce market based on its revenue. This study aims to investigate the effects of various factors on consumers' intention to use E-grocery shopping in Saudi Arabia. Primary data were collected through a self-completion questionnaire that was completed by 189 participants from across Saudi Arabia. The data was analysed using Partial Least Squares Structural Equation Modelling. The results indicate that perceived benefits have significant positive effect on the intention to use E-grocery shopping. On the other hand, none of the examined perceived risk variants (e.g. time risk, financial risk, product performance risk, social risk, and delivery risk) nor the social norm factor had significant effect on intention to use. Finally, theoretical and practical implications were provided as well as limitations and future research direction.

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https://doi.org/https://doi.org/10.4018/ijebr.347500

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@article{moroj2024,
  title        = {{Factors Affecting Consumer Intention to Use E-Grocery Shopping in Saudi Arabia}},
  author       = {Moroj M. Alsulaimani},
  journal      = {International Journal of e-Business Research},
  year         = {2024},
  doi          = {https://doi.org/https://doi.org/10.4018/ijebr.347500},
}

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Evidence weight

0.30

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.00 × 0.4 = 0.00
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.