‘Pic first, eat later’: An investigation into motivations behind the ‘foodstagramming’ phenomenon
Vegas Dyce et al.
What the paper says
This research explores the motivations and behaviours behind the social phenomenon of foodstagramming. Qualitative interviews were carried out with Millennial and Gen Z participants who share food-related photographs on Instagram and foodstagramming was found to be an important and habitual part of the dining experience for these participants. The findings reveal some of the positive effects of foodstagramming, which include memory preservation, identity, belonging and connection. Some negative implications were also uncovered surrounding the pressure felt by foodstagrammers to document their food-related experiences, which sometimes detracted from the lived experience of that moment. Conclusions are drawn around the societal implications of foodstagramming, where the significance of visual culture and food-related aesthetics in the context of the hospitality sector are highlighted.
2 citations
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.23 × 0.4 = 0.09 |
| M · momentum | 0.55 × 0.15 = 0.08 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.