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The Impact of Marketing Mix (7Ps) on Customer Satisfaction in the Healthcare Sector

Marwan Ghabban

International Journal of Healthcare Information Systems and Informatics2025https://doi.org/10.4018/ijhisi.369155article
ABDC C
Weight
0.37

What the paper says

The service sector plays a crucial role in contributing to a nation's GDP, with the healthcare sector experiencing rapid economic growth. Customer satisfaction in healthcare centers is essential and expected to remain a priority. To enhance satisfaction, implementing marketing mix strategies across sectors is vital. This study explores the 7Ps' impact on customer satisfaction, considering gender and age factors. Using quantitative techniques and a questionnaire, correlations between satisfaction and variables like the 7Ps, gender, and age were examined. Significant factors identified include process, promotion, place, product, and people. Logistic regression revealed that people and process significantly influence satisfaction. The study underscores process as the primary factor in marketing strategies, offering a key element to improve service and satisfaction. Future research should expand by segmenting the 7Ps based on gender and age groups. These findings provide valuable insights for tailoring healthcare services to better meet diverse patient needs.

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https://doi.org/https://doi.org/10.4018/ijhisi.369155

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@article{marwan2025,
  title        = {{The Impact of Marketing Mix (7Ps) on Customer Satisfaction in the Healthcare Sector}},
  author       = {Marwan Ghabban},
  journal      = {International Journal of Healthcare Information Systems and Informatics},
  year         = {2025},
  doi          = {https://doi.org/https://doi.org/10.4018/ijhisi.369155},
}

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The Impact of Marketing Mix (7Ps) on Customer Satisfaction in the Healthcare Sector

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Evidence weight

0.37

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.16 × 0.4 = 0.06
M · momentum0.53 × 0.15 = 0.08
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.