Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power

@article{helen2026,
  title        = {{Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power}},
  author       = {Helen McGrath et al.},
  journal      = {Industrial Marketing Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.005},
}

TY  - JOUR
TI  - Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power
AU  - al., Helen McGrath et
JO  - Industrial Marketing Management
PY  - 2026
ER  -

Helen McGrath et al. (2026). Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power. *Industrial Marketing Management*. https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.005

Helen McGrath et al.. "Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power." *Industrial Marketing Management* (2026). https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.005.

Swipe, like, connect: A typology for strategic short-term entrepreneurial relationships using social media to countervail power
Helen McGrath et al. · Industrial Marketing Management · 2026
https://doi.org/https://doi.org/10.1016/j.indmarman.2026.01.005