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Understanding attendees motivations, satisfaction and loyalty at the Cajamarca Carnival, Peru

Franklin Cordova-Buiza et al.

International Journal of Event and Festival Management2026https://doi.org/10.1108/ijefm-09-2025-0158article
AJG 1ABDC B
Weight
0.50

Abstract

Purpose The purpose of this article is to analyse the Cajamarca Carnival, one of the most important in Latin America, defining the socio-demographic profile of the people who attend, their motivations for attending the Carnival and their satisfaction with it. Design/methodology/approach A questionnaire-based fieldwork methodology was used. A total of 644 surveys were obtained. Findings The main results of this research show two motivations for attending the Carnival, hedonic and cultural. It also shows a high level of satisfaction with attending this event and the intention to return in future editions. Practical implications The practical implications of this research are focused on providing public managers and private companies related to the Carnival with results that allow them to design products adapted to the needs of the attendees. Originality/value The originality of this research is that it is the first research to be carried out in the Cajamarca Carnival in terms of the study of the motivations that people have for attending the Carnival.

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https://doi.org/https://doi.org/10.1108/ijefm-09-2025-0158

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@article{franklin2026,
  title        = {{Understanding attendees motivations, satisfaction and loyalty at the Cajamarca Carnival, Peru}},
  author       = {Franklin Cordova-Buiza et al.},
  journal      = {International Journal of Event and Festival Management},
  year         = {2026},
  doi          = {https://doi.org/https://doi.org/10.1108/ijefm-09-2025-0158},
}

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Understanding attendees motivations, satisfaction and loyalty at the Cajamarca Carnival, Peru

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Evidence weight

0.50

Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40

F · citation impact0.50 × 0.4 = 0.20
M · momentum0.50 × 0.15 = 0.07
V · venue signal0.50 × 0.05 = 0.03
R · text relevance †0.50 × 0.4 = 0.20

† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.