Authenticity and novelty on bali’s cultural tourist loyalty: Mediating role of aesthetic experience quality
Miharni Tjokrosaputro et al.
What the paper says
Purpose – This research examines the impact of authenticity and novelty perception on tourist loyalty, focusing on the role of Aesthetic Experience Quality (AEQ) as a mediating variable. The study applies the Cognitive Appraisal Theory (CAT) framework and focuses on cultural tourism in Bali, Indonesia. Methodology/Design/Approach – A descriptive research design was employed, with data collected through traditional paper-based surveys and digital forms using Google Forms. Respondent selection was conducted via purposive sampling, and the data were analysed using PLS-SEM. Findings – The results reveal that authenticity and novelty significantly enhance Aesthetic Experience Quality (AEQ). While novelty directly fosters tourist loyalty, authenticity does not exert a direct effect. Instead, AEQ mediates both authenticity and novelty, underscoring its pivotal role in strengthening loyalty towards cultural destinations. Originality of the research – This study offers an advanced contribution by developing a tourist loyalty model based on authenticity and novelty in cultural tourism destinations, with AEQ as a mediator from the CAT perspective. It addresses research gaps and inconsistencies in previous studies on the relationship between authenticity and tourist loyalty. The findings strengthen the theoretical understanding of how authenticity shapes tourist loyalty within the context of cultural tourism destinations.
Evidence weight
Balanced mode · F 0.40 / M 0.15 / V 0.05 / R 0.40
| F · citation impact | 0.50 × 0.4 = 0.20 |
| M · momentum | 0.50 × 0.15 = 0.07 |
| V · venue signal | 0.50 × 0.05 = 0.03 |
| R · text relevance † | 0.50 × 0.4 = 0.20 |
† Text relevance is estimated at 0.50 on the detail page — for your query’s actual relevance score, open this paper from a search result.